Projects
/
Livery Studio – Car Customization Experience
About the Experience
Car Selection: Users begin by selecting from a range of available car models on a large touchscreen interface.
Customization Tools: Once selected, they enter a design interface where they can:
Browse and apply pre-designed livery wraps or textures
Drag and drop icons or stickers (e.g., flags, logos, flames, geometric patterns)
Add their name or initials using a virtual keyboard, selecting fonts and positioning them on the car
Live Preview: The changes reflect instantly in 3D, allowing rotation and zoom to view from multiple angles.
Final Output: Upon completion, the user can generate a final render of their customized car, which can be:
Displayed on a secondary screen as a "Showroom Highlight"
Printed or shared via email/QR code as a branded takeaway
Recent Project Deployment:
We recently deployed this solution for an automotive showcase activation in Riyadh, where the client wanted to blend motorsport enthusiasm with personal engagement. Over 1,000 users customized their dream cars during a 3-day event. The interactive car customizer was the most visited attraction, boosting brand engagement, lead generation (via email capture), and social media visibility through shared outputs.
Hardware Requirements:
65’’ 4K Touchscreen Display (IR or capacitive)
High-Performance Workstation with:
Intel i7 or i9 processor
RTX 3080 or higher GPU (for real-time 3D rendering)
32GB RAM, 1TB SSD
Secondary Display (optional) for live preview or leaderboard
Thermal or Inkjet Printer (optional) for branded printouts
Networking Device (if sharing/email features are enabled
Kiosk Stand or Custom Fabrication to house the hardware securely
Software Specifications:
The Livery Studio platform was built using Unity 3D for real-time rendering and animation, integrated with a custom-built UI/UX layer tailored for touch interaction. Key features include:
3D Model Handling: Optimized high-poly car models with real-time wrap rendering using shader maps
Drag-and-Drop System: An intuitive asset library for icons and decals, allowing quick placement and scaling
Text Tool: Dynamic text overlay that supports font selection, color, and positional editing
Save & Share: Built-in export module that generates a snapshot image and QR code or email output
Analytics Integration: Optional backend to track number of interactions, most selected designs, and user data capture
At NXT Interactive, we create such experiences that merge creativity, technology, and interactivity — bringing digital dreams to life.